You can learn a lot about someone by asking them what they think the greatest record ever made is. Take Alex Clare. Tell him you’re going round to his flat tonight with the express intention of smashing every piece of recorded music he owns – leaving him only one – and the ideas just come tumbling out.
“Wow!” he laughs. “If it was production wise I’d probably go for Radiohead’s OK Computer. It’s an incredible record – kind of mind-blowing really. But it’s not the greatest record ever made…”
Alex stirs his coffee and thinks.