At a time when so much rock music is defined according to a specific genre
or sub-genre, it's refreshing for a new band to come along who are both
happy and proud to be called simply 'rock'. and when that band are just 18
years old, then the project becomes very exciting indeed: classic sounds
filtered through young hearts an' minds.
A five-strong outfit based in the Cambridge area of the UK, The Treatment
are indeed tender in years, but you'd never guess that from the quality of
their song-writing or the confident swagger of their live show. It's only
really the exuberance and in-built energy of their playing that gives the
game away, adding a fresh-faced twist to some deeply classic grooves.
Combining the drive of early Def Leppard with the song-writing ability of
prime UFO and Thin Lizzy, the whole thing underpinned by the sort of
low-slung riffing redolent of early Aerosmith or G n' R, The Treatment are
unashamedly inspired by an era when rock bands looked like rock bands and
were generally intent on causing a stir (both onstage and off); an era
when the lifestyle was important, when music was everything and when vinyl