Simpkin Project plays a multi-faceted blend of reggae and Americana that varies greatly on its exterior layers but only atop the organic rhythms of reggae music. Their sound has been described as "uncompromising... blend[ing] authentic roots rock rhythms with a wall-of-sound production style," and the lyrical compositions of frontman Phil Simpkin range "from the simply truthful to the stirringly anthemic." Their dedication and respect for reggae music is both seen and heard through their non-stop, enthusiastic live performances, songwriting style and studio recordings.
Rich guitar work that draws from influences in blues and rock 'n' roll is rarely in dull company, propelled steadily forward by the band's thumping drums, bass and percussion, and the clockwork sound of rhythm guitar that defines Jamaica's most culturally celebrated music. Their keyboard arrangements are lush and vibrant, providing a melodic backdrop against which three-part vocal harmonies shine brightly.
These pieces come together to form a kind of living machine comprised of seven cogs that change shape and size and tempo, and it moves not only bodies on a dance floor, but the hearts and minds inside them.
Simpkin Project's music can be likened to a dialect of its parent language - culturally adapted to make sense in its place and time. It is music that addresses the struggles we all face; showing us that there is beauty in all things, from love to loss to injustice, and thus remaining true to the messages of traditional roots-reggae without which it would not exist.
"We love reggae music period. It is what we were all raised on. Strictly roots, rock, reggae music. What other genre of music exists solely as the vehicle that carries within it messages of peace, positive vibes, respect, love, empowerment, and spiritualism?"