SUGABABES, the most successful female act of the century (British Hit Singles and Albums), are set to release a brand new single “ABOUT YOU NOW” on 24th September 2007.
Energised by the success of their ‘Overloaded’ singles collection Keisha, Heidi and Amelle return this autumn with their fifth studio album. Following a greatest hits release is never an easy task and after seeing themselves pitted against other girl groups in the gossip columns and chat forums for the best part of a decade, the SUGABABES now find themselves in a position where their biggest rival is their own back catalogue. How exactly do you top an album of 14 hit singles, including four Number Ones?
Well, things are off to a cracking start with new single ‘ABOUT YOU NOW’, which marks an exciting change in style for the band while staying true to all the qualities which made the group what they are today. The track sits effortlessly up there with the band’s best.
Recorded with Dr Luke (Kelis, Pink, Missy Elliott), the single is fizzing with synths, guitars and perky beats. It’s not just bells and whistles, either: ‘ABOUT YOU NOW’ is melodically captivating with, at its centre, an utterly hypnotic chorus of “Can we bring yesterday back around, ‘cos I know how I feel about you now”. ‘ABOUT YOU NOW’ is an anthem for anyone who’s ever chucked everything away then immediately regretted it – or anyone who’s ever wanted to hear those words from someone else’s lips.
‘ABOUT YOU NOW’ is a taste of a fresh and exciting new sound to come from the SUGABABES, which will certainly add to the band’s already impressive CV.
To date the band have sold over 2 million singles, hitting Number One five times. They’ve sold more than five million albums (including three triple-platinum discs in the UK) and have amassed more Top 10 singles than the Spice Girls, All Saints, Destiny’s Child or Bananarama, and more Top 10 hits with original songs than any girl group since The Supremes. They’re also the first girl group since the 1980s to release more than three hit albums – trouncing Destiny’s Child, The Three Degrees, the Spice Girls and The Bangles.
During this time the band have become synonymous with imaginative, cutting edge, daring and effervescent pop music, turning in several defining moments in the modern pop era along the way and picking up plaudits including: a Brit award (along with various nominations), a Q award, a Smash Hits award, two TMF awards, 2 Capital Radio awards, two Elle Style awards and a Glamour gong.