Rivera grew up in Puerto Rico, he was a fan of Freestyle and Eurobeat when he bought two turntables to teach himself Djing techniques. Rivera performed at weddings and school party gigs, eventually leading to nightclubs at age of 16. After high school graduation Rivera attended The Art Institute of Fort Lauderdale to study music production and was introduced to many different digital audio tools including the popular Protools program. While in college he released his first record, "El Sorullo", a track influenced by Latin house music. The track became popular in New York and Miami and his career was underway.
In 2000, Rivera's track "Bang" became a huge hit, making it to number one of the United Kingdom dance chart. The track also made it on to several dance compilation albums and was used frequently during the 2000 Sydney Olympics. The song became popular enough that it gave Rivera some face time on Top of the Pops and MTV. Rivera started his own label, Juicy Records, and recorded mix CDs for Max Music, Filtered, and others. Rivera produced his first album Do You Want More? for Ultra Records and Independence in France. The first single "Which Way You're Going" reached the number one position on the U.S. Hot Dance Club Songs chart and was released on the UK label Toolroom, the track was created in early 2003 when Rivera contacted lyricist Ned Bigham, Jean-Jacques Smoothie and Timo Maas; It was the first completed song and lead track which was inspired by Coldplay's hit "Clocks".
In 2003 he also released his track "Girlfriend" which featured vocals by Justine Suissa. During 2007, Rivera's Juicy Show began weekly airplay on XM Satellite Radio (now SIRIUS XM RADIO) in the United States and Canada. Today, Rivera's Juicy radio show can be heard on radio stations around the world, including (but not limited to): Radio FG,Contact FM and Fun Radio (France); Dero FM (Argentina); Vibe FM (Romania); Novoe Radio FM (Belarus); 105FM and various FM frequencies(Italy); Loca FM (Spain); Turkish Side FM (Cyprus); Risfe FM (Hungary); Radiovolum Digital (Norway); various FM frequencies (Brazil); Dance FM (Morocco).
In 2008 he made a collaboration with Armani Exchange by mixing an album called Twilight for the store.
Rivera's branded Juicy-themed DJ shows have a devoted following of club goers that number in the thousands at each show; the most well known of these parties is Juicy Beach, occurring at the oceanfront Nikki Beach Club venue in South Beach, Miami, every year during WMC (Winter Music Conference).
Rivera appears as the featured producer on the track "In The Morning" on Wynter Gordon's debut album With The Music I Die.