Wilco & Popeye: "Dawned On Me"

KING FEATURES' MIGHTY MARINER MIXES IT UP
WITH WINDY CITY'S ADVENTUROUS ALT ROCKERS

Wilco
King Features and dBpm Records are combining creative forces for a series of firsts with the release of a new cartoon and animated music video for Wilco's "Dawned On Me" featuring Popeye the Sailor Man and the Chicago band. The new video can be viewed in its entirety below, and at wilcospinach.com.

Wilco's sweet, whimsical love song comes from their latest album, the 2012 Grammy-nominated The Whole Love. The video is directed by Darren Romanelli, the fashion and pop culture innovator who conceived the collaboration between Wilco and King's flagship character.

This collaboration between American icons is one of the first music videos Wilco has released since 1999 and it presents the band to the masses in a fresh, new way: as animated images, side-by-side with Popeye and his friends Olive Oyl, Swee' Pea, Wimpy and Bluto.

In this new video, Popeye vies for Olive Oyl's affections with his usual nemesis, Bluto, and with a new challenger, Wilco front man Jeff Tweedy.

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[Published on: 1/25/12]

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