DOWNLOAD NOW AT CONVERSE WEBSITES AROUND THE
Following their announcement detailing the launch of the year-long Connectivity campaign celebrating the
incomparable British music scene, Converse today releases "Didn't Know What Love Was", an original music
collaboration between Bernard Sumner from New Order and Joy Division, Alexis Taylor and Joe Goddard of Hot Chip and Hot City. Starting now, all
music fans can download the track for free at www.converse.co.uk and authorized Converse websites around the world.
Alexis Taylor, Bernard Sumner, Joe Goddard, Benz, DJ
Accompanying the release of the new single is the iconic chain image featuring not only the collaborating artists but
also a range of emerging musical talent from across the UK. The campaign imagery will appear nationwide
beginning October 11 in music and lifestyle print titles, high impact outdoor sites along with underground takeovers
in London. Click here to
view the full chain image.
ARTISTS (Within Chain, From Left to Right):
Michael Hibbert from Chapel Club
Mez from The Neat
Tigs from Chew Lips
Tom Hudson from Pulled Apart By Horses
Alexis Taylor from Hot Chip
Joe Goddard from Hot Chip
Benz from Hot City
DJ Haus from Hot City
Laura-Mary Carter from Blood Red Shoes
Lewis Bowman from Chapel Club
Stay tuned for announcements revealing details on the music video, plus what else Converse has in store throughout
the Connectivity campaign.