Life is good Festival Ben Harper, Dr. Dog, Ziggy Marley

The 2010 Life is good Festival at Blue Hills is set to take place September 11-12 at Prowse Farm in Canton, MA, a suburb of Boston. The multi-faceted event combines world-class headliners, popular developing bands and the top children's artists working today. With a wide range of entertainment options including games, interactive art activities and a nationally-known circus company, this one-of-a-kind festival aims to raise $1 million for kids facing life-threatening challenges through the Life is good Kids Foundation.

Ben Harper & Relentless 7

Good Kids Stage
The Laurie Berkner Band
Dan Zanes and Friends
They Might Be Giants
Big Apple Circus
The Sippy Cups

The two-day, multi-stage music festival hosted by Life is good, a Boston-based company that spreads good vibes through its colorful collection of apparel and accessories, will take place at historic and picturesque Prowse Farm at the foot of the Blue Hills, just minutes from Boston. To ensure an exceptional festival experience, Life is good has partnered with Superfly Presents, nationally recognized producers of the iconic Bonnaroo and Outside Lands festivals. Tickets for the 2010 Life is good Festival at Blue Hills went on-sale on June 17. Adult single-day tickets are $50, and $90 two-day tickets are also available. Tickets for children ages 6-12 are available for $10 in a limited supply, and children 5 and under are free.

"The 2010 Life is good Festival at Blue Hills is a one-of-a kind event. No other festival in the country can offer the talent and entertainment experience that families and music fans alike will find at the 2010 Life is good Festival – all while helping to raise funds for kids facing life-threatening challenges," said Bert Jacobs, Chief Executive Optimist for Life is good. "We have some of the very best performers coming together and we are going to have a great time while we raise more than $1 million dollars for the Life is good Kids Foundation."

While most festivals have their fair share of VIPs who enjoy special privileges, Life is good will only offer these experiences to VGPs -- Very Good People. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet and greets and other prizes by achieving fundraising goals or making a donation to help kids in need. The top fundraisers, known as VGPs, will have a once-in-a-lifetime concert experience, enjoying special perks and privileges throughout the event.

Through its nationally-known festivals, Life is good has raised over $3 million for children in need since 2003. All public donations, including individual fundraising prior to the event, will be directed to the foundation. The Life is good Kids Foundation is a registered 501(c)3 nonprofit committed to helping children overcome life-threatening challenges such as violence, illness, natural disaster and extreme poverty. Its Playmakers initiative provides training, resources and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives.