Last week we told you about the Napa Valley Expo board approving the return
BottleRock to the venue. While promoters of last year's inaugural fest wound up
a mountain of unpaid debt, a new group of local investors have taken over the event and
today have announced BottleRock 2.0 will take place from May 30 to June 1 in California's
According to SFWeekly the new promoters are "subtly, but firmly emphasizing their
differences, calling this year's event BottleRock 2.0. The press release today says that
investor group Lattitude 38 simply 'has purchased the BottleRock name,' and repeatedly
emphasizes the clean break with last year's promoters." While the inaugural event lasted
five days, this year's festival is set for just three days.
The lineup and ticketing details for BottleRock 2.0 are expected to be announced in late
February or early March. Those who purchased tickets for the 2014 event from the old
promoters will be happy to know their ducats will be honored by the new team.
[Published on: 1/28/14]