"Bruuuce!" SIRIUS Satellite Radio Incorporates Fans into Return of E Street Radio
The Exclusive Bruce Springsteen Channel Offers "You Be the Boss"
Fan-Hosted Programming Airing Daily at 10 a.m. ET
Fans Can Also Enter to Win a Chance to See Bruce Springsteen and the E Street Band at London's O2 Arena as Part of the "Radio Everywhere" Sweeps
 Bruce Springsteen |
WHO: In September SIRIUS Satellite Radio announced the return of E Street Radio, an exclusive commercial-free channel dedicated to the music of Bruce Springsteen and the E Street Band. The return of E Street Radio coincided with the band's 2007 concert tour and the October 2nd release of Magic, Bruce Springsteen's new studio recording and his first with the E Street Band in five years. E Street Radio will air on SIRIUS channel 10 through late March 2008.
WHAT: SIRIUS invites some of music's most dedicated fans to celebrate the return of E Street Radio with "You Be the Boss." Every day at 10 a.m. ET fans can pick their favorite tunes and share Bruce Springsteen stories on the air by calling 1 (877) 33-SIRIUS and pressing 10.
In addition, SIRIUS announces the "Radio Everywhere" sweepstakes offering listeners the chance to win a trip to London to catch the final concert of Bruce Springsteen & the E Street Band's 2007 tour at the O2 Arena on December 19, an autographed copy of the Magic CD, and the Stiletto 100 satellite radio so the winner can listen to SIRIUS and E Street Radio virtually everywhere.
WHEN: "You Be the Boss" airs daily on SIRIUS Channel 10. Listeners can call anytime to choose songs and share their stories. The "Radio Everywhere" sweepstakes runs November 5 – 26.
WHERE: For more information visit the official E Street Radio page at www.sirius.com/estreetradio. The page features Bruce Springsteen news, programming updates and a free 3-day online trial of the SIRIUS Satellite radio.
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