PH: What is the most challenging aspect of streaming a live concert?
GG: Just like the above question, we can discuss this in much length… In
say three key things:
1. Transmission can be complicated, so the more time you have to figure this out the
off you are. 2. Artists rights can be a show stopper, so make sure you understand what
both sides need to
make this happen. 3. Production can be tricky, so know your gear well or hire someone that
has done live
[Ustream Audio Console at Outside Lands]
PH: What are some other exciting applications for the Ustream platform
music that you can imagine?
GG: Education, Sports, Gaming & TV programs are a few other exciting
areas we are
seeing growth in
numbers, not only in live broadcasts, but also viewership. Take CreativeLIVE as an
example: They started broadcasting
just a few years ago with one channel. Now they are live every day on multiple channels
and have experienced
exponential growth. Shosports uses Ustream as a way to get the fans closer to fight night
by offering them a closer
look at events throughout fight week, leading up to the main event. Discovery Channel and
Animal Planet use many of
our broadcast solutions to help spread the message about new TV shows etc.
PH: What have been some of the most viewed Ustream streams so far?
GG: To date, Sony’s announcement of the new PlayStation 4 (earlier this
the biggest event we’ve
seen when it comes to viewership. The live broadcast had 8 million total viewers, with a
peak of 1 million concurrents.
It was also replayed and the final tally eclipsed 16 million viewers.
PH: What do you envision for the future of "couch tours" in the next five
GG: I believe that 2013 was the year that the industry finally understood
of live broadcasting and I
believe we will see a huge influx in live concert broadcasting moving forward. I think
you’ll see more independent
artists broadcasting live from their rehearsal spaces to raise money for tours. Similarly,
we’ll likely see sponsors or
brands paying for the rights to broadcast individual shows and multi-venue tours. With
tools like Ustream’s Live
Playlists or syndication capabilities, you can reach millions of new fans, and the metrics
will help you guide your next
move. The artists that do it right will continue to drive sales for albums, concerts,
merchandise and more.
Watch behind-the-scenes footage of Ustream at the Outside Lands Festival:
As Gilad stated, we may well have seen the tipping point in 2013 when bands, labels
venues finally "got it" and understood the lightning in a bottle they have with
couch tours. It is an exciting time to be a music fan being able to catch tours,
festivals, and individual shows with increasing frequency. There's lots of interesting
sites out there in addition to Ustream. It will be interesting to see what happens in this
space in the coming year or two. Apps like Phoncert and
websites like Stageit are but the tip of iceberg.
We'll be covering more sites in the near future on Technology Jam and as always, JamBase
will be sure to keep you abreast of not only live shows - but couch tours as well. Happy
listening and welcome to Technology Jam!
Written By: Parker Harrington