PH: I read a while back that Apple was patenting a technology to restrict
streaming from concert venues
or other such places. With the advent of high quality video devices, portable hotspots and
smaller audio recording
devices, will it ever be possible to shut down fans that choose to stream live events?
Ultimately, if Ustream provides
concert footage like iClips, will you be in competition with some of your own users?
GG: I don’t think so! The dedicated fans will always find a way to
concert experience regardless
of the technology out there designed to stop it.
PH: Are concerts and festivals being exclusively streamed for free and
paid for by
the artist/organizer or will
you also offer paid-per-view events like iClips? How about a "tip the artist" model like
GG: I think you’ll continue to see both free and PPV content on Ustream,
as well as
the companies that are
built around the platform API’s. Ustream provides promoters, venue owners and artists
alike with an easy, scalable and
reliable live video delivery platform for the broadcaster to take full control of their
events and potentially make some
extra cash via sponsorship or PPV tickets sales. One example is The Bridge School Benefit,
as they raised additional
funds for their foundation by charging $5 per ticket.
PH: Why have live concerts been such a seemingly difficult market to tap
artists reluctant to stream
shows, is it too technically challenging to do well, or too expensive to produce at this
point with what people are willing
GG: There are many reasons why streaming live concerts are a bit
First, you must have the
rights from the artist for you to stream their performance. Once you have that squared
away, you must have a
dedicated Internet connection, which many places still don’t have yet. That means you
either need to change location or
bring in a reliable source for transmission, which can cost thousands of dollars.
Let's assume that you have a good internet connection, the type of equipment you need to
rent and the staff you need to
hire to operate this gear. However this can certainly be be costly. When I first started
streaming, I was on tour with De La
Soul running the FOH audio desk and the technology and available Internet was far from
what it is today. Since then,
the transmission costs have become more affordable, the technology has become extremely
better, and best of all,
artists and labels are seeing the benefit live broadcasting offers.
[Ustream Mission Control at Outside Lands]
PH: Can you give a little insight into what it takes to stream a live
far as equipment needed, crew,
and technology used.
GG: Wow, I can talk to you about this one for a long time, maybe even
article about it. In basic
form you need a video and audio source to capture this content. Then you need to connect
this gear to an encoder
that’s connected to an internet source, which will then send this to your Ustream channel.
There are so many options
when it comes to equipment and transmission that I’d like to just say this: Whatever gear
you get, test it several times
before you get to your event before you realize you forgot a cable or something isn’t