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I'm embarrassed when I meet people from different walks of life that ask me what I do and I say I make hip-hop music. I'm embarrassed because if they turn on BET or MTV the majority of what they see misrepresents the good guys. |
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How did it come about that you signed with Def Jam?
 Nas |
Working with Sony, Columbia Records for so many years has been one hell of an experience; good for the most part, but with any record company there are issues because art and business is the weirdest relationship I've ever heard of. But, it happens and it has to happen. That being said, Def Jam is mainly hip-hop and began from hip-hop. It's the only existing legendary rap label, and the first label I tried to shop my demo to years ago. The fact that I wound up label-mates with Billy Joel, Michael Jackson and Sade, I don't know how that happened. At the same time, it's something I'm very proud of, [having] a serious catalog there. I never had the chance to work with a Russell Simmons [at Def Jam] like so many rap artists have. Not that there's anything wrong with non-black executives who deal with rap but you get a different relationship [with] black executives who specialize in black music. Obviously, there should be a better relationship in this [black executive run] artist friendly environment. This is our shit. We all know what this is about. The timing was impeccable, being that the executives I had been with for so long [at Sony] were on their way out. I would have been left in a company that was not really prepared for the continuation of a Nas career. In order to survive in this world you have to play games. So, I learned the game and Def Jam was the place to shop the new record.
Have you experienced any affect on your work by being at Def Jam?
 Nas |
There's a difference of just trying to get to know each other. I have a certain way I've been doing my records for a long time, so do they, and because there are deadlines we are trying to understand each other. This record is us getting to know each other in a hurry. That's the only thing that's been a little awkward.
And how about working with Jay-Z?
It's cool man. We're peers in rap, and that's what makes it fun.
How has wealth and success affected the way you do your thing?
Once you make money life changes. The hunger goes and things change. So, in a way, it's a lot harder.
Are you still as angry today as you were when you were young?
No. There's still anger, we're only human, but the anger has changed, probably for different reasons.
What are your goals now? What does Nas want to do in the future?
 Nas |
I want to do what no rap artist has done and that's put out eight, nine, ten well received records. I want to continue to be on the brains of the hip-hop maniacs. I want to continue to do that and break new ground by doing that.
Although you dropped out of school your music and style is very well educated. How did you achieve education while dropping out of school?
It was the teachers on the street. It was my mom. It was my pops. It was books. I think having an imagination like mine at a young age and getting inspiration from words of wisdom from my parents are what made me want to go out and there and go all the way. My pop being a musician taught me a lot just by watching him. There wasn't a lot he had to say, it was just watching him and seeing how he lived. And my mom [had] morals and values, so it was that combination.
In a press release you say, "If hip-hop doesn't change it's gonna die." What do you think needs to change?
I think there are too many people copying each other, and people don't have any integrity, self-respect or self-esteem when it comes to just jacking somebody's style or ideas. They're willing to say anything just to get attention. There's no heart. It's like KRS-One said, "Here's where the problem starts, no heart, because of that a lot of groups fell apart." People are scared to say what they want to say, scared to be who they want to be and scared to even learn how to be what they could be.
Your name in Arabic means "helper and protector." Do you feel in any way that you are a helper or protector of hip-hop?
 Nas |
[Laughing] Yeah, at least with this record and a few [others]. I don't think that's my full time job but I do rise to the occasion when I have to.
What do you want people to take away from your new record and from Nas in general?
I want them to know that I'm embarrassed when I have to go out in public and meet people from different walks of life that ask me what I do and I say I make hip-hop music. I'm embarrassed because if they Google "hip-hop" or turn on BET or MTV the majority of what they see misrepresents the good guys. At one point it wasn't this easy to get a video played on MTV or a song on the radio. Now that everybody can do it, it's not something I'm very proud of all the time. I'm proud to do the record and I'll represent it anywhere in front of anyone. But, a lot of the examples that people see don't make me look good. Damn, I had to get that off my chest.
Specifically for non hip-hop heads, what do you want them to take away?
The majority of stuff they see is not rap music. It's bullshit. When I say "Hip Hop Is Dead" it means it once was alive and it's not alive now. It should spark some interest and make them want to know more about rap music and figure out what's good and what's bad.
JamBase | California
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