The Beatles: Mobile Pop-Up Shops in NYC and LA

THE BEATLES MOBILE POP-UP SHOPS TO HIT THE ROAD
IN NEW YORK AND LOS ANGELES TUESDAY, NOVEMBER 13

Today, November 13, in an innovative one-day-only promotion, mobile Beatles pop-up shops in the form of customized double-decker buses will hit the streets of New York and Los Angeles, making several stops in each city throughout the day. The mobile shops will be deployed to celebrate Tuesday’s hotly anticipated 180-gram vinyl LP release of The Beatles’ Grammy-winning remastered studio albums in stereo.

In addition to the 14 vinyl LPs, available individually or collected in a deluxe boxed edition with a stunning, elegantly designed 252-page hardbound book, the mobile pop-up shops will offer The Beatles’ acclaimed remastered studio album CDs in stereo and mono, as well as DVDs and Blu-rays for this year’s beautifully restored Magical Mystery Tour and Yellow Submarine feature films, and several Beatles merch items. In each city, a special Beatles t-shirt (one unique to New York and another to Los Angeles) will be available exclusively on the bus with minimum purchase, while supplies last.

The Beatles’ mobile pop-up shops will make stops today at the following confirmed locations:

New York:

  • * Midtown (9:30am – 11am): Seventh Avenue, between 49th Street and 50th Street
  • * SoHo (12pm – 1:30pm): Broadway, between Prince Street and Spring Street
  • * Wall Street (2:30pm – 4pm): Broadway, between Cortlandt Street and Liberty Street

    Los Angeles:

  • * Hollywood (9:30am – 11am): Capitol Records, 1750 North Vine Street
  • * Santa Monica (12pm – 1:30pm): 1324 5th Street at Arizona Avenue (ICE at Santa Monica ice skating rink)
  • * Downtown (2:30pm – 4pm): L.A. Live (at Olympic Boulevard and South Figueroa Street)

  • http://www.thebeatles.com

    [Published on: 11/13/12]

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